FVITH was founded in Los Angeles in 2019 by siblings Amanda and Grant, the two oldest of five.

Raised in the San Fernando Valley, the brother and sister grew up close and developed a shared appreciation for fragrance, fashion, interiors, texture and the details that shape how something feels.

As adults, both found their way into entrepreneurship, and eventually decided to build something together that reflected their shared point of view.

That became FVITH.

Their personalities and influences continue to shape the brand, sometimes through family references, sometimes through places, memories, humor, mood and a shared tendency to resist fitting neatly inside a box.

Amanda and Grant continue to build FVITH independently, working closely across the creative and business sides of the brand while largely remaining behind the scenes.